Beauty in 2025: How Multi-Modal AI Decodes the Next Wave of Social Aesthetics
In 2025, beauty trends are shaped by emotion—Multi-Modal AI reveals the visual, sonic, and cultural signals behind the next aesthetic wave.
Intro: From Filters to Feelings
In 2025, beauty trends no longer start in photo studios, they start in short videos. Across TikTok, Instagram Reels, and YouTube Shorts, over 85% of Gen Z beauty inspiration now comes from video-first content (Statista, 2025). But what makes one “get-ready-with-me” clip go viral while another disappears overnight?
The answer lies in multi-modal AI—technology that understands visuals, sound, and emotion together—revealing why people feel drawn to beauty moments, not just what they click on.
1. From Text Listening to Visual Listening
Traditional social listening was built for tweets, not TikToks. Multi-modal AI breaks through that limitation by analyzing every dimension of a short video:- Visuals: makeup finish, texture, color palette, lighting tone.- Audio: BGM rhythm, emotional key, and ASMR elements.- Language: captions, voice-over sentiment, emoji frequency.
This fusion allows brands like L’Oréal or Estée Lauder to understand why “clean girl” aesthetics are resurging in the U.S., while “dopamine makeup” dominates LATAM feeds.
2. 2025 Trend Data: Beauty Goes Emotional
According to Tars Tech’s 2025 beauty dataset (covering 2.3 million social videos):- 54% of viral beauty videos use warm BGM tones and natural light filters, evoking intimacy and trust.- Gen Z users spend 27% more time watching “real-texture” makeup demos* than polished ads.- “Soft glam” re-emerges in APAC, driven by K-content aesthetics and nostalgic color tones.
These emotional micro-trends are nearly invisible to text-based analytics—but multi-modal models detect them within hours.
3. Brand Use Case: Predicting the Next Aesthetic Wave
A global skincare brand partnered with Tars Tech to monitor shifts in TikTok BGM and color trends. When AI detected a spike in “dewy skin + low-tempo acoustic” content, the brand pivoted creative tone within two weeks that driving a 39% engagement lift on Instagram and YouTube Reels.
4. What This Means for Marketers
In 2025, visual culture = consumer data. Multi-modal AI turns beauty expression into measurable insight that helping marketers:- Spot emerging micro-trends before paid media does.- Understand aesthetic shifts by region.- Build emotionally resonant campaigns that move faster than the algorithm.
Beauty may be emotional, but in 2025, emotion itself is now data.
